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New Arrivals

Our new Steiffs offer genuine handmade quality, indicated by our signature stainless steel “Button in Ear”. Our prices start around $20 so anyone can own or gift our durable, ultra-soft teddy bears and plush animals.

Find modern designs of your child’s favorite animal from our talented designers and artisans at Steiff. We also carry traditional styled teddy bears and heirloom plushes that every generation will treasure. There are even some toys made in licensed collaborations with well-known names to inspire children’s imaginations. Machine washable construction means all of these can be round-the-clock toys from daytime to bedtime. They stand up to all-day play with premium fabrics and high-density seams for every plush.


This selection goes above and beyond classic teddy bears and other animals. Choose soft security blankets in contemporary colors and fabrics that are gentle on a baby’s delicate skin. Get belt bags and backpacks for kids to carry cherished items and new trinkets. Musical pull toys encourage play at any age, because our Steiff quality standards include safety testing for ages 0+ on top of legendary craftsmanship. Pick one that complements your nursery décor with a matching animal, whether that’s bunnies, bears, or another cuddly plush. Everything in this category makes an ideal present for baby showers, Christmas, birthdays and more. 


Consider gifting a membership in The Steiff Club to present to the whole family, or enjoy the exclusive benefits for your own collection. You can be confident in the company that invented the soft toy in 1880 and the Teddy Bear in 1902.